Logo

$144

Includes design of 4 different custom logo concepts. You choose one that can be modified up to 4 times until your satisified. The end product will be provided to you in several print- and web-ready formats.

When thinking about creating logos start with the Egyptians. Hieroglyphics are some of civilizations truly great logos, because they had to communicate much more then simple words....one image could tell a whole story. And while many required their own social context to understand them, some of them are universally understood, regardless of social or historical context.

What should a logo be?

1. Attractive: As with any design (especially one used for commercial purposes) it has to be attractive. The inherent purpose of logos is to create a positive association within the minds of viewers....branding. When people see the logo they are reminded of the company and its products/services. In order to help create a positive association there needs to be a positive response to the DESIGN of the logo.
   
2. Symbolic: Making that positive association is easier and more effective if the design has inherent symbolism or meaning. If my company makes bread and I use a car in my logo, there is no inherent correlation between bread and cars. This would easily confuse viewers and make it difficult to recall what company the logo is associated too. Even using a logo with the acronym is more effective because the acronym has inherent meaning for your company.
   
3. Unique: While a loaf of bread is very symbolic of a bread maker, it is not very unique and therefore not very memorable. It will be difficult for viewers to recall which of the many bread companies that loaf of bread is suppose to be associated with. Making a positive association is more effective when the logo is memorable, which often requires being unique.
   
4. Transferable: While some artistic designs, such as paintings, can afford to be extravagant, logos don't have that luxury. Logos are true adventurers—needing to travel through time from one medium to the next without missing a beat. A logo that looks good on a large banner should look just as good wrapped around a pen. If you can use it on a product package, you should be able to embroider it on a baseball cap.
   
   Not only should the logo be able to move from one medium to the other, it should be able to move through one point of time to the next. The design should be timeless. It can be very costly to rebuild brand associations when you change your logo. That’s why you shouldn’t have to continually update your logo for current styles.